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Michel Godet, Michael Godet

Creating Futures: Scenario Planning as a Strategic Management Tool

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· OZON.ru 3085р. [Проверить наличие]
ISBN: 271784189X
Издательство: Economica
The future is open to us, to be written or created collectively. This powerful statement flies in the face of traditional notions of prediction and forecasting, but is central to the approach presented in this book. The author maintains that, with the right tools and attitudes, people can learn how to create futures. In this handbook for professionals, managers, planners, and entrepreneurs will discover an arsenal of effective futures-thinking techniques--from workshops to scenario-building software--that enhance the collective process. Readers will find effective ways to anticipate change, while avoiding cliched solutions and conventional thinking . Creating Futures provides powerful tools for business and political leaders facing uncertainty.