Images of Competitive Space : A Study of Strategic Cognition
Gerard HodgkinsonISBN: 1403902968;
This book represents the findings of the first-ever major investigation into the ways in which individual and group perceptions of competition impact the development of strategy at individual, group and industry levels of analysis. It is based on astudy undertaken in the residential estate agency industry, during a period of rapid change and instability and draws extensively on one of the largest and most sophisticated data sets ever gathered in this field to date. The book will be of interest toresearchers and advanced students in the field of strategic management, organizational theory and behavior, organizational psychology and marketing.
- OZON.ru 5087