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Colin Wheeler, Frank McDonald, Irene Greaves, Academy of International Business Uk Chapter Conference 2002? Univers

Internationalization: Firm Strategies and Management

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ISBN: 1403906718
Издательство: Palgrave MacMillan
This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm, and the Internet and e-commerce.
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