Обложка книги The New Positioning: The Latest on the World's №1 Business Strategy

The New Positioning: The Latest on the World's №1 Business Strategy

ISBN: 0070653283; 9780070653283;
Издательство: McGraw-Hill; 1 edition
Страниц: 174

In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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