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Andy Green

Creativity in Public Relations

Обложка книги Creativity in Public Relations

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· OZON.ru 2626р. [Проверить наличие]
ISBN: 0749435887
Издательство: Kogan Page; 2 edition
Год издания: 2001
Страниц: 208
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. This book seeks to address this situation, to enable public relations practitioners to understand creativity, the creative process, how it works, how it can be managed, and how to improve individual creative skills.