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ISBN: 007136241XИздательство: McGraw-Hill Trade
Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids? entertainment into a merchandising bonanza. Starting with the Teletubbies, itsy bitsy has grown into a veritable children?s entertainment empire with a string of phenomenal successes to its credit, including its recent victory over Fox, Columbia, Universal, and Warner Bros. for the screen rights to the classic children?s book character Eloise. In this book, marketing visionary Kenn Viselman reveals the unique marketing strategies behind itsy bitsy?s phenomenal growth, and provides powerful lessons for managers and executives in any industry. Kenn Viselman (New York and Los Angeles) is founder and CEO of The itsy bitsy Entertainment Company. A maverick in the world of children?s entertainment, he has made his mark working on some of the most successful...