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ISBN: 0471429724, 9780471429722Издательство: Wiley
Год издания: 2003
"Harvesting the Dream by Kate Heyhoe and Stanley Hock is that rare book: It exceeds the high promise of its title. Its chapters, insightful quotes and interviews, and independent commentary cultivate and harvest the exceptional story of Sutter Home Winery and the remarkable Trinchero family. The authors substitute puffery and spin with frankness and candor that are most refreshing, reflecting the family?s honest appraisals and realistic view of the world. All the chapters, especially Part III, are amust read for those who wish to understand the present and future dynamics of the globalization of the world of wine." ?John DeLuca, Executive Vice Chairman, Wine Institute "The success of Sutter Home Winery was one small part luck and tremendous amounts of love of family, commitment to hard work, consideration of customer, and unequaled respect for their employees. Harvesting the Dream should be required reading for anyone working toward a degree in business or...
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