Laugh & Get Rich: How to Profit from Humor in Any Business
Rick Segel, Darren LaCroixISBN: 0967458609;
"Laugh & Grow Rich...How to Profit from Humor in Any Business" is a collection of tools that will serve as a blueprint for business success while you enjoy the process. Humor makes "cents". We are living in a user-friendly, instant gratification, entertain me now society that is willing to part with its hard earned money--if the process is made entertaining. Quality, service, price, and selection are no longer the only differentiators of a business. The use of humor in business is powerful because it not only attracts new business, keeps existing customers or clients, but makes the process enjoyable for both customers and employees alike. This book will show you how to make this "laugh and grow rich philosophy" a part of your business culture.
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