Business Planning: A Comprehensive Framework and Process
Wesley B. TruittISBN: 1567204759;
This practical guide to the entire business planning process from start to finish provides a framework for: BL conceiving the vision of the firm BL defining the purpose of the firm, its overall business mission BL setting business goals and strategies for achieving them BL understanding the external environment and competitive setting outside the firm BL establishing operating plans for major functions BL implementing control and review processes and BL executing the plan, providing signposts when changes in strategy will be needed This comprehensive approach to planning is presented in a concise, easy-to-read manner by a seasoned planning professional to help you achieve success. Entrepreneurs undertaking a start-up, owners of small businesses seeking to grow, corporate planners interested in refocusing their strategy and mission, and not-for-profit organizations or government agencies looking to improve performance will find this book useful. More than that, it provides the...
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