From Idea to Launch at Internet Speed: How to Identify and Develop Profitable Opportunities
Catherine KitchoISBN: 1929936001;
The latest new product management strategies and techniques, to reach your market faster, and to reap greater profit. This comprehensive guide contains practical and realistic information for managing new products from original concept to market launch - with an eye on profit throughout the whole cycle. The book's eighteen chapters and 100 illustrations address the most critical new product management issues, including screening of product ideas, business models, market strategies, speeding up product development, partnering, lessons from the dot-com boom and bust, simple but effective business and marketing plans, and launching products in the Internet Era. The content includes examples from 20 companies. CEOs, product managers, entrepreneurs, investors, marketing professionals and business development executives will find this book valuable for making decisions and managing new products every step of the way. The CD included with the book contains customizable tools and...
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