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Debra Cameron

Implementing Next-Generation E-Business Strategies

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ISBN: 1566070732
Издательство: Computer Technology Research Corporation
Web sites are accommodating a new business model based on e-commerce that encompasses much more than Internet sales. According to Zona Research, 85% of organizations surveyed had implemented or planned to implement this e-business model. E-business is more integrated with back-office systems than typical e-commerce efforts increasing customer satisfaction with faster service and lower operating costs. In addition, adopting e-business can generate new marketing opportunities, reduce time-to-market, and increase return on investment (ROI). CTR's new report distinguishes e-commerce from e-business and discusses the differences between business-to-business (B2B) e-commerce and business-to-consumer (B2C) e-commerce. It emphasizes the role of e-business in electronifying the entire enterprise, presenting a seamless integration among company systems and with partners' and third parties' systems. The report explains how companies can advance successfully from e-commerce to...