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William Buckland, Andrew Hatcher, Julian Birkinshaw

Inventuring

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ISBN: 0077103793, 9780077103798
Издательство: McGraw-Hill Europe
Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain. Inventuring combines impressive academic rigor with the authors' extensive hands-on experience to give decision makers the tools they need to make effective business-creation strategies a central part of their organizations' everyday core operations. Detailed case studies help providea framework for consistently turning unformed ideas into commercially viable enterprises.
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