Книгу можно купить в интернет-магазинах:
· OZON.ru 531р. [Проверить наличие]
ISBN: 0471132276Издательство: Wiley
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.