Process-based Strategic Planning
Rudolf Grunig, Richard Kuhn, Anthony ClarkISBN: 3540435026;
A company's strategies define its future direction. Developing future strategies is an important and complex task that is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
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