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Richard Normann, Richard Normann

Reframing Business: When the Map Changes the Landscape

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ISBN: 0471485578, 9780471485575
Издательство: John Wiley & Sons
'If you are looking for a quick-fix solution, this is not the book for you. If you are looking for a light read, to rest your mind for a while, this is not the book for you. But if you are willing to think rigorously and seriously about how to help your organization imagine and realize its future, and if you are willing to be challenged so as to broaden your personal perspective and intellectual bandwidth then this is a book you cannot miss.' - Sumantra Ghoshal, Professor of Strategic and International Management, LBS 'A highly original scholar and consultant has written a book full of new ideas on the requirements for future organizations as they aspire to excellence. Normann writes with clarity and provides concrete illustrations about such important topics as leadership, strategy, measuring performance, and generating innovation.' - Chris Argyris, Harvard Business School, Monitor Company Group, L.P. 'Richard Normann has the astonishing ability to make you think quite...