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Gill Ringland, Gill Ringland

Scenario in Business

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ISBN: 0470843829, 978-0470843826
Издательство: John Wiley & Sons
Год издания: 2002
Страниц: 288
As organizations operate in an increasingly complex and often confusing world, they find it even more difficult to plan. In this practical and comprehensive guide Gill Ringland shows how scenario thinking can help organizations think about uncertainty ina structured way and manage their own future. In use at Royal/Dutch Shell since the late 1960s, scenario thinking is now widely accepted as a valuable method for informing decisions. This book focuses on the use of scenarios in business, as part of a strategic management toolkit. Drawing on a wealth of global examples, Scenarios in Business will provide managers at all levels with the knowledge, best practice guidelines and a practical set of tools to bring scenarios into their own organization It is worth remembering that everything possible today was at one time impossible. It therefore follows that everything impossible today may at sometime in the future be possible. But, most importantly, in the end the future is not...