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ISBN: 0899308252Издательство: Quorum Books
Scenario-driven planning is a new management technology for strategy design that employs computed or "strategic" scenarios to improve the quality of managerial thinking. Strategic scenarios--the outcomes of modeling strategic situations--produce insight much richer than that expected from environmental scenarios alone. They bring to the consulting and upper-level management audiences a better way of handling strategic uncertainty, providing the tools managers and strategy students need for thinking and dialoguing about complex strategic issues.