Strategic Issues Management: Organizations and Public Policy Challenges (Public Relations (Thousand Oaks, Ca.).)
Robert L. HeathISBN: 0803970358;
Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions.
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