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ISBN: 1861525877Издательство: Thomson Learning
This comprehensive text is a must for all those teaching corporate strategy and strategic management courses at undergraduate, diploma and MBA level. Incorporating more case examples within the main text than any competing book, John Thompson?s lively and accessible approach encourages students to learn for themselves through the successes and failures of real companies. In addition, the unrivalled subject coverage enables readers to discover topics of contemporary interest such as opportunity-driven and resource-based approaches, competitive analysis, emergent strategy, entrepreneurship, corporate style and crisis management.