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L. J., III Bourgeois, Irene M. Duhaime, J. L. Stimpert, Larry Stimpert

Strategic Management, Concise

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ISBN: 0030321042
Издательство: South-Western College Pub
Integrating three primary themes, Strategic Management Concise Edition emphasizes how managerial thinking influences strategy formulation and implementation; the importance of change and the need to think dynamically about strategic management; and the importance of organizational learning. Integrating real-world coverage throughout, the text includes such important issues as problems associated with price competition, the use of litigation as a competitive weapon, the unique challenges of service businesses, the limitations of boards of directors, and much more.
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