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Peter J. Rea, Harold Kerzner

Strategic Planning : A Practical Guide

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ISBN: 0471291978
Издательство: Wiley
Strategic Planning A Practical Guide Peter Rea, Ph.D., Harold Kerzner, Ph.D. In today?s business world, now more than ever, the only constant is change. With technology producing a steady stream of innovations, consumer preferences shifting rapidly,and world-wide free trade increasing, successful managers face a growing challenge to remain a step ahead of the future. From business students to corporate managers, anyone interested in this discipline will find no resource more insightful and engagingthan Strategic Planning: A Practical Guide. From their extensive experience consulting with Fortune 500 companies, Rea and Kerzner have succeeded in crafting the definitive introduction to strategic planning and management policy and strategy?from the grass-roots principles to the practical applications utilized by organizations today. Examining the integral roles of finance, marketing, learning curves, research and development, inventory control, and manufacturing techniques,...