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ISBN: 1567202780Издательство: Quorum Books
Most of what passes for strategic planning is just long-range planning, comprehensive planning, or in some cases merely program or project planning. Cook maintains that even to attempt strategy follows a coherent system of strategic thinking, strategic planning, and finally strategic action. Together these elements form the powerful concept of strategizing. This system restores strategy to its original meaning: "to lead an army." With sound, pragmatic theory coupled with detailed hands-on instruction, Cook's volume is a useful, definitive resource for executive-level management in the public and private sectors and a unique presentation for professors and students in undergraduate and graduate programs.