Обложка книги Strategies for Electronic Commerce and the Internet

Strategies for Electronic Commerce and the Internet

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ISBN: 0262122421; 9780262122429;
Издательство: MIT Press
Страниц: 280

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adoptthe Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

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