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ISBN: 0753505371Издательство: Virgin Publishing
Planning is not just for start-ups - it's the key to successful business development and growth for every company, new or old. But once a business is up and running, it's all too easy to concentrate on the day-to-day operations and work towards short-term goals. Even these should be assessed carefully. If you're launching new products and services, taking on more people, relocating to bigger premises, buying a business or selling one, you'll do it better if you plan it. However, the all-purpose business plans advocated in most business books aren't necessarily the best ones. You need a range of plans for different audiences and purposes. This book shows you how to present the right plan for the right audience - so you stand a better chance of getting what you need. The sound practical advice, case studies and exercises - in this book - will help you through the planning process and ensure that yours are indeed the best-laid business plans.