Обложка книги The Neglected Firm: Every Manager Must Manage Two Firms: The Present One and the Future One

The Neglected Firm: Every Manager Must Manage Two Firms: The Present One and the Future One

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ISBN: 966-8644-36-0; 0333987128;
Издательство: Palgrave MacMillan

Every manager has to handle two firms simultaneously--the present and the future one. The first is managed through the functional departments: marketing, finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organizations to approach these issues.