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Arnoldo C. Hax, Nicolas S. Majluf

The Strategy Concept and Process: A Pragmatic Approach (2nd Edition)

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ISBN: 0134588940
Издательство: Pearson Education
Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.