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ISBN: 0070287252Издательство: McGraw-Hill Companies
Will the fictional MedTech, Inc., survive or die? The outcome is up to readers of this uniquely challenging book. Chapter by chapter they must hammer out the tough sequence of choices that a real CEO must make. The fun lies in the "what if?" approach, with each option branching into a myriad of instructive paths. Because there are 30 different endings, readers can play The Strategy Game again and again to explore the outcomes of different choices. The result is an interactiive business adventure that turns employees at all levels into better strategists and decision-makers.