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Michael Drapkin, Jon Lowy, Daniel Marovitz

Three Clicks Away: Advice from the Trenches of eCommerce

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· OZON.ru 4386р. [Проверить наличие]
ISBN: 0471396826
Издательство: Wiley
High marks for THREE CLICKS AWAY "Three Clicks Away contains critical information for both new and experienced web managers. Topics as far ranging as creating an effective strategy, staffing, organizing projects, launching an e-commerce site, and managing for growth and scale are all covered intelligently and accurately. This book should be read by any manager whose business relies on the Internet."?Jonathan Seelig, Vice President of Strategy and Corporate Development and cofounder, Akamai Technologies "Impressive. There are so many books out there that try to speak intelligently on the new economy and how the Internet is changing traditional business, but few are as comprehensive as Three Clicks Away."?Ronald Lamprecht, Manager, Business Development, CNBC.com "I found this to be an interesting, authentic, and enjoyable account of the way ebusiness gets done."?Damian Manning, Vice President, Digital Media, The MTVi Group