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ISBN: 0844235849Издательство: McGraw-Hill
Год издания: 1996
"This book is a 'must-have' for any company interested in knowing more about its market. It contains very practical and proven strategies for powerful results." -- Fred Gerdes Director Business Services & Events Greater Seattle Chamber of Commerce "This easy-to-read book answers a lot of questions and will make future research projects for us much less expensive-and much more effective." -- Carol Matheson Marketing Manager Pacific Northwest Ballet "In today's marketplace, research is a tactical necessity, and this book is a wellwritten 'how to' on the subject. I would have saved myself time, money, and frustration had I read it before attempting the research projects I've done in the past two years. Even the most experienced marketing professional will learn something new from the AMA Complete Guide to Marketing Research for Small Business . -- Jonna Lee Hough National Director of Customer Service AEI Music Network, Inc. "A much-needed book. It is equivalent to a...