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ISBN: 0471303526Издательство: Wiley
Год издания: 1997
"Scenarios are now a part of every successful manager?s toolkit. This book is the first comprehensive guide to the latest developments in scenario thinking written by today?s leading practitioners in the field." ?Napier Collyns, a pioneer of scenario planning at Dutch/Shell now Managing Director, Gloal Business Network (GBN) "In twenty years of helping companies create and plan for their futures, I have never come across a book that dealt with the use of scenario-based planning as comprehensively as this one." ?David Kelley CEO, IDEO Product Development the creators of the Apple Mouse "This book is the greatest reference today on scenario planning?the preeminent tool for those who believe that the future belongs to those with theimagination to create it. The combination of scenario planning and strategy formulation can be a wondrous right brain process that galvanizes teams with a compelling vision and common purpose." ?David E. Schnedler Director,...