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ISBN: 0471986232Издательство: John Wiley & Sons
Год издания: 1999
Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. Previously, many organizations had built their business objectives around financial targets and goals that bore little relation to a long-term strategic vision. Typically, this leaves a gap between the development of a companys strategy and its implementation. The business scorecard, however, provides a more ?balanced view by looking at not just-financial concerns, but also customers, internal business processes, and learning and growth. But it is not just a system of performance measurement ? by focusing on future potential success it can be used as a dynamic management system that reinforces, implements and drives corporate strategy forward. In this book, the authors draw on their extensive experience with scorecard projects to provide a step-by-step method for introducing the Balanced Scorecard into an...