Обложка книги Global and Transnational Business : Strategy and Management

Global and Transnational Business : Strategy and Management

ISBN: 0470851260; 9780470851265;
Издательство: John Wiley & Sons

Book DescriptionIn this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examinethe functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.

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