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Abby Ghobadian, Nicholas O'Regan, David Gallear, Howard Viney

Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

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ISBN: 1403916187
Издательство: Palgrave Macmillan
Год издания: 2004
Страниц: 256
This book explores how companies can use strategy to achieve competitive advantage in the global market place. It shows how a firm should analyze their current strategy in order to formulate a new one in line with the aim of achieving competitive advantage. It then goes onto look at the practical application of this strategy through globalization, leadership and culture, innovation and the management of change.
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