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Mike W. Peng

Global Strategy (with World Map and InfoTrac)

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ISBN: 0324288522
Издательство: South-Western College Pub
Год издания: 2005
Book Description The limited number of global or international strategy textbooks almost exclusively focuses on how to manage larger, multinational enterprises (MNEs), which primarily come from and compete in developed economies. While MNEs are important, such a focus ignores the fact (1) that many smaller, entrepreneurial firms have also aggressively internationalized recently and (2) that MNEs often have to compete in emerging economies, which increasingly nurture strong local competitors. Most ?mainstream? strategic management textbooks, while seeming to address the hot theme of globalization, contain only one chapter on ?international strategy.? Finally, most international business textbooks do have a section (containing several chapters) on international strategy. However, they always carry a wider coverage of major business functions such as marketing, operations, finance, and accounting, making them unwieldy. GLOBAL STRATEGY is written to offer a number of new perspectives....