Distribution: Planning and Control : Managing in the Era of Supply Chain Management
David Frederick RossISBN: 140207686X;
At the dawn of the twenty-first century, it has become increasingly clear that to remain competitive in today's emerging global markets companies can no longer depend on their own core strengths to drive marketplace leadership but must look to their supply chains for new avenues of cost reduction and innovation. Success in managing these chains of channel trading partners requires a new view of distribution and logistics management. The objective of this second edition of Distribution: Planning and Control is not only to discover the roots and detail the techniques of channel management but also to explore the impact of the merger of the concept of Supply Chain Management (SCM) and Internet technologies on all aspects of internal business and supply channel management. Following a traditional planning and control methodology, the text seeks to detail for the student of distribution and logistics how SCM and twenty-first century technologies are applied to managing top management...
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