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Melissa Schilling

Strategic Management of Technological Innovation

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ISBN: 0072942983
Издательство: McGraw-Hill/Irwin
Год издания: 2004
Book Description Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway.