Обложка книги Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

ISBN: 0072942983;
Издательство: McGraw-Hill/Irwin

Book Description Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway.