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ISBN: 081380809XИздательство: Blackwell Publishing Professional
Год издания: 2007
To compete in today's marketplace, food product developers are under pressure to create innovative new products at a time when there are demands on them to do more with less of everything. In Accelerating New Food Product Design and Development, a group of seasoned food industry business professionals and academics show today 's food scientists, technologists, and product developers the contemporary R &D processes they need to maximize speed, quality, and efficiency.Part one, "Understanding Product Development in Today 's Food Industry, " provides an anchoring as to what is actually happening in the food business today and how marketers, business designers, newer professionals and more seasoned workers and managers are coping.Part two, "Accelerating Food Product Design and Development, " presents specific processes and techniques for developing improved systems for creating product ideas, consumer evaluation of concepts, and identifying greater opportunities for success. Critical...