Web Business Bootcamp: Hands-on Internet Lessons for Managers, Entrepreneurs, and Professionals
Richard SeltzerISBN: 0471164194; 9780471164197;
Welcome, recruits, to the ultimate online challenge! You?re in basic training for the battle of your life. Your mission is to keep your company alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition in the strange and potentially hostile online business environment. You?re a soldier?? but you?re not in the army. You need Web Business Boot camp. This no-nonsense, tip-driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richard Seltzer gets managers out of the boardroom and into the trenches for crucial hands-on Web experience ?? which provides insight into how to win on the e-commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high-priced design services and consultants, as well as gives tech-oriented...