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Peggy Carlaw, Vasudha Kathleen Deming

The Big Book of Sales Games

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Серия: The Big Book of Business Games Series
ISBN: 0071343369, 9780071343367
Издательство: McGraw-Hill
Год издания: 1999
Страниц: 214
Packed with fun, engaging activities, The Big Book of Sales Games gives you simple, fast, and enjoyable ways to train and motivate sales staff-or yourself-for selling success. Learn how to: Master up-selling techniques for increased order value; Polish communication skills to win sales and customer loyalty; Tailor features and benefits to reach difficult buyers; Sell more in any situation-on the phone, at the store, or in the field; Build team spirit among your sales staff. Ideal for individual development as well as group training, meetings, and presentations, this entertaining and effective book is the right tool for all sales, and sales management jobs!