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ISBN: 1879618257Издательство: CEP Press
Год издания: 2002
Most organizations spend less than 1% of their training budgets on measurement and evaluation, and this figure only covers post-program analysis. Yet to truly maximize the benefits of ROI, training and performance improvement programs should be measured throughout the planning and development process, and the required ROI expenditure should run closer to 4-5% of the training budget. But before jumping on the ROI "bandwagon," you should first determine: 1. Whether your organization is a candidate for ROI, and 2. How to overcome the barriers to ROI. In The Bottomline on ROI , Phillips addresses these critical issues and more. You'll learn: - The criteria for a credible, sound and effective ROI process; - How to identify the tangible and intangible benefits of training and performance improvement programs; - How to collect the data you need and convert it to monetary values.